The Disability Business Case

Essentially there are 4 aspects to the disability business case, each of which contributes to the overall success of an organisation (return on investment)

  1. Access to Markets
  2. Access to Talent
  3. Retention of Staff
  4. Reputation Management

Access to Markets

The main function of business is to create value by producing goods and services required by society, which generates income, leads to profits, and creates employment.
One in ten people have a disability. Therefore a significant proportion of an organisation’s target market(s) are customers with disabilities. Disability is a business reality and recognising it as a business opportunity ultimately leads to greater market share and prosperity. Disability has become a strategic priority in achieving a competitive advantage in the market place.

Access to Talent

An organisation that strives to be an employer of choice does so in order to attract the best people for the job, enabling the company to meet its organisational goals.
An employer of choice provides equal opportunities to all their employees and recognises the different perspectives and knowledge that people with disabilities bring to their organisation. They openly promote and demonstrate how they value their employees, and the productivity and innovativeness of a diverse work force.

Retention of Staff

An organisation’s human and intellectual capital is one of its most valuable assets and pivotal to maintaining a competitive edge.
85% of people with disabilities acquire their disability during their working life. Should an employee acquire a disability, employers now recognise the business advantage of retaining them and their intellectual capital. This also reduces staff turnover, the cost of litigation, ensures an organisation complies with legislation and helps increase staff morale.

Reputation Management

Organisations need to be accountable, not only for their financial performance but also for the impact of their activities on society and the environment.
In this new business environment an organisation’s reputation has become a valuable asset. Acting responsibly generates trust, loyalty and goodwill among customers, employees, business partners and other stakeholders. Reputation has become a critical success factor in this challenging and competitive economy. Moreover, Government agencies, organisations and companies seek to do business with organisations that promote equality, diversity and inclusion for all.